Postcard Progress: Photoshop

Background Layer: Before adding any text to the postcard, I opened up our website image. I chose this initially as I liked the bustling aesthetic and potential negative space.

After this I imported the standard "Trabaho' logo into the file. Following this I went back to the background layer and traced the top of the buildings using the quick selection tool. This was easy enough as it was against an entirely black background, and thus snapped to the buildings outline. I then used the "refine edge" application to shift this edge a few millimeters above the buildings, creating a mask that would include only the slightest amount of sky atop the roofs. I then duplicated this layer, with its, mask, creating a stack of layers in which the Trabaho layer was the middle. Then using the gradient tool in compliance with more masking, I faded the logos lower half, giving it a 'rising' aesthetic.

After the majority of the tweaks were done (mainly contrast and saturation as to appease what wanted the postcard to connote visually) I added the Tribeca Film Festival logo to the composition. This is a convention of postcards, denoting the official status, and giving insight into where the film would have been shown, and to what kind of audience.

Furthering these industry conventions, I added a few example nominations and awards to the lower left of the postcard. A postcard is supposed to create a median between art and advertisement, and a vital part of advertising is in displaying critical opinions of a product. This form of boasting is a way in which films can further connote who may like their film, and that someone likes their film in the first place.

These last two accolades were made to emphasise that these are examples and thus are simply variations of the other awards I made in Photoshop with masking and text layers.