At this stage in our planning, we felt our film needed a name, and a logo that could effectively represent it as a product. The sake of a logo is to create a symbol or design that can represent an entity effectively, in our case, making our product identifiable, while carrying connotations of what our film sets out to achieve. I decided to use the Breakfast font, for its untempered, base aesthetic.
With a now concrete idea of what our film would set out to achieve visually, we decided we needed a name that resonated this same, uncensored visual. For this, we chose "Trabaho" The Filipino word for 'work'.
The simplicity of a one word title emphasized our already visual connotations, while we felt the use of the native Filipino language was only natural considering the subject.
From this, I set out to personalize the logo, making three variants, all of which having similar styles for the sake of branding across their potential uses.
Design 1: Trabaho Vertical
Usage: Website, Watermark, Postcard
Design 2: Trabaho Chain Motif
Usage: Film Logo, Watermark
Design 3: Trabaho Drip Decal
Usage: Graphic, Website, Watermark
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